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Free Marketing Guide

Claude for Marketing

AI-powered content creation, campaign planning, and copy that converts. 12 prompts for modern marketers.

12
Prompts
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Content Creation

Blog Posts & Long-Form

Create quality content without staring at a blank page.

1

Blog Post Outline Generator

Content

Start with structure, not a blank page.

Create a detailed outline for a blog post about [TOPIC]. Target audience: [WHO]. Goal: [EDUCATE/CONVERT/RANK FOR SEO]. Include: A compelling headline (with 2 alternatives), introduction hook, 5-7 main sections with subpoints, key takeaways, and a call-to-action. Make it scannable for readers who skim.
2

Content Repurposer

Content

Turn one piece of content into many.

Here's a blog post I wrote: [PASTE CONTENT OR KEY POINTS]. Repurpose this into: (1) A LinkedIn post (hook + value + CTA), (2) A Twitter/X thread (5-7 tweets), (3) An email newsletter section, (4) 3 Instagram caption options with different angles. Maintain my brand voice: [DESCRIBE TONE].
3

SEO Content Brief

Content

Create content that ranks.

Create an SEO content brief for the keyword "[TARGET KEYWORD]". Include: Search intent analysis, recommended word count, H2/H3 structure suggestions, related keywords to include naturally, questions to answer (People Also Ask style), competitor angle gaps I could fill, and internal linking opportunities for a [TYPE OF BUSINESS] website.
Social Media

Posts That Get Engagement

Stop posting into the void.

4

LinkedIn Post Writer

Social

Write posts that get likes, comments, and shares.

Write a LinkedIn post about [TOPIC/INSIGHT]. Format: Hook (first line that stops the scroll), Story or insight (2-3 short paragraphs), Lesson or takeaway, Question to drive comments. Tone: [PROFESSIONAL/CONVERSATIONAL/BOLD]. Avoid: Corporate jargon, humble brags, obvious platitudes. Make it feel like a real person wrote it.
5

Week of Social Content

Social

Batch create a week's worth of posts.

Create 5 social media posts for [PLATFORM] for my [TYPE OF BUSINESS]. Content pillars: [LIST 3-4 THEMES]. Mix: 2 educational, 1 behind-the-scenes, 1 promotional, 1 engagement/question. Include suggested posting days/times. Each post should have: the caption, suggested image/visual description, and 3-5 relevant hashtags.
6

Hook Generator

Social

10 scroll-stopping opening lines.

Generate 10 hook options for a social post about [TOPIC]. Mix these styles: Contrarian take, Surprising stat, Story opener, Direct question, Bold claim, "Most people think X, but..." Format each as a standalone first line that makes people want to read more. Audience: [WHO].

Pro Tip: The 80/20 Edit

Claude's first draft is rarely the final draft. Ask it to "make this 20% shorter and punchier" or "rewrite with more personality." The magic is in the iteration, not the first output.

Copywriting

Copy That Converts

Write landing pages, ads, and emails that drive action.

7

Landing Page Copy

Copy

High-converting page copy in minutes.

Write landing page copy for [PRODUCT/SERVICE]. Target customer: [WHO + THEIR MAIN PAIN]. Main benefit: [OUTCOME THEY WANT]. Price: [AMOUNT]. Structure: Hero headline + subhead, 3 benefit blocks with icons, social proof section placeholder, FAQ section (5 questions), final CTA. Tone: [DESCRIBE]. Focus on transformation, not features.
8

Ad Copy Variations

Copy

A/B test-ready ad copy.

Create 5 variations of ad copy for [PRODUCT/SERVICE] on [PLATFORM - Facebook/Google/LinkedIn]. Target: [AUDIENCE]. Goal: [CLICKS/CONVERSIONS/AWARENESS]. For each variation: headline (under 40 chars), primary text (under 125 chars), CTA button text. Try different angles: pain point, benefit, social proof, urgency, curiosity.
9

Email Subject Line Tester

Copy

Get your emails opened.

Generate 10 email subject lines for [EMAIL PURPOSE - newsletter/promo/announcement]. Key message: [WHAT THE EMAIL IS ABOUT]. Audience: [WHO]. Mix styles: curiosity gap, benefit-focused, question, personalization, urgency (without being spammy), number/list. Keep under 50 characters. Rate each 1-10 for open-rate potential and explain why.
Strategy & Research

Marketing Intelligence

Think strategically with AI as your thought partner.

10

Audience Persona Builder

Strategy

Understand who you're really marketing to.

Create a detailed marketing persona for [YOUR BUSINESS]. They're typically [GENERAL DESCRIPTION]. Include: Demographics, job title and responsibilities, goals and aspirations, pain points and frustrations, where they hang out online, what content they consume, objections to buying [YOUR PRODUCT], and the emotional triggers that drive their decisions. Give them a name and make them feel real.
11

Campaign Brainstorm

Strategy

Generate campaign ideas with AI.

Brainstorm 5 marketing campaign ideas for [PRODUCT/SERVICE]. Goal: [AWARENESS/LEADS/SALES]. Budget level: [LOW/MEDIUM/HIGH]. Timeframe: [DURATION]. For each idea include: Campaign name, core concept, channels to use, key messaging angle, success metrics, and one creative execution example. Think outside typical industry approaches.
12

Competitor Messaging Analysis

Strategy

Find gaps in competitor positioning.

Analyze this competitor messaging: [PASTE THEIR HOMEPAGE/AD COPY]. I sell [YOUR PRODUCT] to [YOUR AUDIENCE]. Tell me: (1) What positioning angle are they taking? (2) What emotional triggers are they using? (3) What claims are they making? (4) What are they NOT saying that I could say? (5) How can I differentiate my messaging?

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